2027 Toyota Prius Colors: Full List for USA Buyers – There is no 2027 Toyota Prius V. The original Prius V (a versatile wagon/MPV version of the Prius) was discontinued in the United States after the 2017 model year, as confirmed by Toyota and multiple automotive sources. It was replaced in the lineup by models like the RAV4 Hybrid for buyers seeking more practicality.
Toyota continues to offer the highly efficient fifth-generation Prius and Prius Plug-in Hybrid for the 2027 model year in the USA, with only minor updates including a new exterior color and standard dual-zone climate control. These models deliver the efficiency, style, and technology that define the Prius name. Below is a complete, up-to-date guide to the official exterior colors for the 2027 Toyota Prius (and matching options for the Plug-in Hybrid), based on Toyota’s official announcements.
Available Exterior Colors for the 2027 Toyota Prius
The 2027 Toyota Prius offers a refined palette that balances modern appeal with everyday practicality. Standard colors are available at no extra cost on most grades, while two premium paints carry an upcharge (typically around $475). Availability can vary slightly by trim (LE, XLE, Nightshade, Limited) and drivetrain (FWD or AWD).
Official exterior color options include:
- Cutting Edge – A clean, contemporary neutral tone.
- Guardian Gray – A sophisticated medium gray with metallic depth.
- Reservoir Blue – A vibrant yet refined blue.
- Inked (new for 2027) – A deep, rich black that replaces previous black options and adds a modern edge.
- Karashi – Exclusive to the Nightshade grade; a bold, distinctive shade that complements the blacked-out accents.
- Supersonic Red (premium) – A striking, high-energy red.
- Wind Chill Pearl (premium) – A bright, pearlescent white/silver with elegant shimmer.
The same color lineup applies to the 2027 Prius Plug-in Hybrid (available in SE, XSE, Nightshade, and XSE Premium grades), including the new Inked black.
What’s New with 2027 Prius Colors?
The biggest color update for 2027 is the introduction of Inked, a fresh black option that gives the sleek Prius design a sharper, more contemporary look. Nightshade models continue to stand out with exclusive Karashi paint paired with black exterior trim, wheels, and badging for a sportier appearance. Premium colors Supersonic Red and Wind Chill Pearl remain popular choices for buyers wanting extra visual impact.
Toyota notes that colors and availability may vary by region and dealer inventory in the mainland USA. Always confirm current options and any associated costs with a local Toyota dealer, as production and regional differences can occur.
Choosing the Right Color for Your 2027 Prius
When selecting a color for the 2027 Prius in the USA market, consider:
- Resale and popularity – Neutral tones like Guardian Gray, Wind Chill Pearl, and Inked often hold strong appeal.
- Visibility and climate – Lighter colors such as Wind Chill Pearl or Cutting Edge can help with heat management in warmer states, while darker options like Inked or Supersonic Red create a bold statement.
- Trim pairing – Nightshade buyers should prioritize Karashi or Inked to maximize the blacked-out styling package.
- Maintenance – Pearl and metallic finishes (like Wind Chill Pearl and Supersonic Red) can show swirl marks more readily but deliver premium depth under sunlight.
The 2027 Prius arrives at U.S. dealerships this summer with starting prices beginning around $28,755–$30,050 (LE FWD, depending on source and destination charges) and strong EPA-estimated fuel economy of up to 55 mpg combined.
For the most accurate and current color availability, build-and-price tools on Toyota.com or a visit to your local Toyota dealer remain the best resources. While the classic Prius V wagon is no longer part of the lineup, the current Prius continues Toyota’s hybrid leadership with fresh color options that keep it looking modern and distinctive on American roads.